
Monday, 31 January 2011
Product Placement
Some key ideas are;
Maintaining the house style - all of the magazines I have looked at have kept a certain colour scheme througout the whole magazine - the name of the magazine is always in the same font - the article text is always the same size and same font - all of the photographs have a certain style about them, they are always in colour too - some magazines are serious magazines so serious colours such as red and black and white are used and the bands always have serious expression on their faces in photographs.
The price is always affordable for the audience they've selected. The magazines I have looked at range from £2-£3.90 which is suitable for the quality of each magazine e.g Rocksound is the most expensive as it's the largest magazine and has better quality images and articles/interviews.
In most cases, each magazine has a main target audience for age. In these cases, it's for teenagers, because lots of teenagers like to look at magazines to keep up to date with the latest music gossip and latest tracks. However, they do not have a specific gender that they are aimed at, this is more general. Therefore I feel that it would be good to create a magazine that is aimed at a specific gender. I feel that when magazines are aimed at a specific gender, it tends to be a male audience, so my magazine will be aimed at teenage females as I think this would become popular.
When considering my audience, I started to think about who my main competition would be. Obviously magazines like Kerrang! and Rocksound are very popular amongst both male and females and they already have a long running reputation for bringing the latest music to their audience. However, I know that a lot of teenage girls read music magazines as I found this out in my questionaire.
My magazine will be based on the rock/indie genre because this seems to be more popular than RnB and hiphop when looking at my questionaire results. It will also be more relevant as there is more to write about a band than an individual artist such as Rihanna that is often covered in tabloids or gossip magazines.
- Colour is key to attracting a certain audience, may it be personality, gender or age.
- The name of the magazine is why a lot of people buy it, the name needs to be recognisable and the brand needs to be reliable for bringing the best music first.
- Carrying out house style throughout the magazine is very important as a reminder that the magazine is important and worth remembering. It makes each magazine unique.
- Article fonts need to be easy to read when it comes to font/colour.
- Busy front covers are the most popular as it implies there is a lot more inside and therefore value for money.
- The main audience for music magazines is mainly female teenagers.
- The most popular genre of music is Rock.
- Teenagers want value for money over anything else, price is key.
- There are a lot of great looking magazines, and so you need to come up with something that's unique, for a different audience, different colours, fonts, that offers different things or more of what's already on offer e.g more gig reviews/listing or more celebrity gossip.
- It is important to maintain the quality of images throughout the magazine as this is what helps sell the magazine at first glance.
- Language that connects with the chosen audience is key.
- The way you choose to lay the magazine out affects people that consider reading an article. No one wants to read an interview that has bits of texts here there and everywhere. This is why most magazines use columns.
- Give aways and free posters as well as competitions help sell the magazine as a last resort if all other forms of persuasion fail.
- It's important to link colours, font style and images to the genre of music your magazine is selling.
Dolby
Tuesday, 25 January 2011
Q
Q is a music magazine published monthly in the United Kingdom, with a circulation of 130,179 as of June 2007.Editor - Paul Rees
Catagories - Music
Frequency - Monthly
Publisher - Bauer Media group
First Issue - October 1986
Country - United Kingdom
Language - English
Website - Q the music
The magazine has an extensive review section, featuring: new releases, reissues, music compilations, film and live concert reviews, as well as radio and television reviews. It uses a star rating system from one to five stars; indeed, the rating an album receives in Q is often added to print and television advertising for the album in the UK and Ireland. It also compiles a list of approximately eight albums, which it classes as the best new releases of the last three months.
Much of the magazine is devoted to interviews with popular musical artists.
NME
The New Musical Express (better known as the NME) is a popular music magazine in the United Kingdom, published weekly since March 1952.
Editor- Krissi Murison
Catagories- Music Tabloid
Total circulation (Jan-June 2010)- 33,875
First issue - 7 March 1952
Company - IPC Media (Time Inc.)
Country - United Kingdom
Language - English
Website - www.nme.com
The paper's first issue was published on 7 March 1952 after the Musical Express and Accordion Weekly was bought by London music promoter Maurice Kinn, and relaunched as the New Musical Express. It was initially published in a non-glossy tabloid format on standard newsprint. On 14 November 1952, taking its cue from the U.S. magazine Billboard, it created the first UK Singles Chart. The first of these was, in contrast to more recent charts, a top twelve sourced by the magazine itself from sales in regional stores around the UK. The first number one was "Here In My Heart" by Al Martino.
NME magazine analysis - 27th February 2010

NME magazine analysis - 27th February 2010
Front cover
The magazine is promoted using only one band 'The Maccabees'. This reinforces the idea that the audience is aimed at men because the band's following is usually male, though the attractive men might appeal to women. The fact that the magazine relies solely on Oasis suggests that the magazine is confident that their audience will like the band. The image of the band is a medium long shot, however the focus is on teh faces of the band as the cover lines cover a lot of the image. The image is central on the page suggesting its impostance, this suggests that the band is central to the magazine. their facial expressions are serious which portrays their personalities and attitudes towards being dedicated, serious artists. The image is a promotional shot which is of good quality, which tells us that the magazine take pride in making their magazine of amazing quality. The colours are generally red and blue which have connotations of a male audience, they're bold and striking which implies that the band are youthful, current and their genre of music is exciting, but their clothing is smart-casual showing that they take pride in their appearance and are professional musicians.
The cover lines are in red and white, which relates to NME's bold, blocky house style. Red black and white all contrast against eachother to link to the connotations of loud angry music. These colours are 'male friendly' but will also appeal to some females. The white font is used to break up the high contrast blues, reds and blacks.
The language on the magazine is very simple on the magazine, suggesting that the magazine is successful enough to sell the magazine as it is, without providing a lot of information about what's inside- it tells us that the magazine is independent and popular. 'The band who buried landfill Indie' tells us what genre of music the magazine writes about and also tells us that the band are loved for doing something different with music. 'Plus' is written in red which draws the eye and makes you read the list of artists that are featured e.g Eminem, Mombay Bicycle Club and Paul Weller; the magazine features both new and old artists which will appeal to a range of ages.
The image of the magazine is very clean and not very cluttered unlike Kerrang! or Rocksound suggesting a sophisticated magazine. However, the red cover lines give off a younger, less serious feel.Contents page
The visual style of the contents page is very clean and neat, as it is on the front cover. The page numbers and artists are listed down the left hand side of the page, again in the red and black, bold font which follows the house style. The rest of the page is mainly 'what's on your free CD', it gives us details of the exlusive offer and what other people think of the tracks, this will appeal to people that haven't heard these songs before and would like to know a straight off review of the songs.
The header is 'Domino Records founder Laurence Bell has handpicked the 16 songs that make up this very special compliation...' We're told who Laurence Bell is so that we know he's an important person to do with the music industry that NME is involved in, it makes us want to consider his opinion and makes us want to hear the tracks to see whether we agree with his opinion. 'Hand picked' suggests that NME have put a lot of effort into bringing you a good quality 'free' CD.
The image of the free CD is gold and black, adding class and suggests good quality again. This colour might also appeal to a younger audience. The background, similarly is a dull gold colour to match the colour scheme of the contents page. The text is all in black, but the small NME logo on the image stands out like a sore thumb, which might suggest that you will not get this free CD and tracks anywhere else, it reminds you that NME are important and linked in with 'Domino' who's logo is placed under the NME logo.
There are 3 main fonts in the whole cotents page. One is a bold, stretched font, which may be Impact (in bold) which presents each artist on the CD. Times New Roman in italic to present the name of the song, this is in a smaller font as the name of the song might not be considered as important as the artist that sings it. And finally, Times New Roman in an even smaller font for the description. Times New Roman is the most used font in history as it's easy to read even at in a size 8 font, this helps cram everything the editor wants onto one page without it looking crowded.
Everything is in columns which is easy to red. The page numbers, free CD info and offers are all in sections which is easy to access and easy on the eye.
Finally, the addition of the offer of 'only £1.57 and issue!' will appeal to younger people because they're often tight for money, this is seen as great value as the magazine is usually £2.30 an issue. They have then included lots of contact details and ways to subscribe to the magazine wushc as telephone and email which gives the reader choice and variety. The small thumbnail of a previous issue shows how the magazine always looks, NME logo located in the left top hand corner with the red and black fonts, which tells us that the magazine is easily recognisable, it also gives us a sneak peak about what other artists they include in their magazine.
The colour scheme is more masculine- blues, greens reds annd pale greys and greens contrast in a slightly calmer way than the front cover with it's busy colours that suggest a more eccentric magazine. They have used the iconic red and black fonts to stay with their house style.
Tuesday, 18 January 2011
Kerrang!
Kerrang! commenced publication on 7 June 1981 and was edited by Geoff Barton
Editor - Nichola Browne
Categories - Music magazine
Frequency - Weekly
Publisher - Bauer
Total circulation - 134,000
First issue - 6 June 1981
Country - United Kingdom
Language - English
Website - www.kerrang.comKerrang! commenced publication on 7 June 1981 and was edited by Geoff Barton, initially as a one-time supplement in the Sounds newspaper, which focuses on the genre New Wave of British Heavy Metal and the rise of other hard rock acts. AC/DC appeared on Kerrang!’s first cover. Original owner was United Newspapers who then sold it to EMAP in 1991.
In 2008 EMAP sold its consumer magazine to current owner Bauer Media group.
Mrs D
I agree- well done!
Kerrang magazine analysis - issue 1346

Kerrang magazine analysis - issue 1346
Front cover
This magazine is called 'Kerrang!' whikch has connotations of loud music and hatred. The exclaimation mark also adds to this idea, it's exciting, bold and youthful. This suggests that the magazine is aimed at younger men, pehaps in their late teens, that have an interest in loud music and confrontation. It is written in capital letters in a cracked, black font which suggests that the genre of music that the magazine focuses on is rock/metal and will appeal to teenagers that might style themselves based on this genre. 'Kerrang' also sounds like mic disturbance, so the title actually relates to music rather than just being a made up word.
The magazine is promoted by one band; 'Blink 182'. The band is all male, which reinforced the idea that the magazine is aimed at men and the band's following is usually male, though because they're attractive men, they may appeal to teenage girls too. The main picture is covering the magzine title which suggests that the magazine is successful and independant and can be recognised by the small bit of font you can see. It also brings the image forward as if to say 'they're important, buy it!' The image of the band is central on the page which shows that the main article will be about Blink 182, this will help the reader decide whether they want to buy this particular issue of the magazine. The shot is a medium long shot, so you're focused on their faces so that you become familiar with the band rather than being distracted by articles of clothes etc. Their facial expressions are happy which reflect their pop-punk genre of music, it's also friendly and inviting for the reader. The image is a publicity shot and looks of good guality, the layering of the image over the text has been done neatly and professionally.
The cover lines are in bright red, which contrasts with the electric blue text box's. They're written in the iconic Kerrang font which will be recognised and picked out by regular readers, or people that might be interested in the magazine. Some headlines are written in black font on a white background which contrasts against the red and blue again. The red has connotations of anger, which then related to the angry nature of the genre of music Kerrang focuses on. The blue tones this down, but has connotations of a male audience. All of the text is written in capital letters which adds to the idea of the magazine being loud and shouty.
The language on the magazine is used to persuade the reader to purchase it. Phrases like 'Win! A three smartphone and free credit!' is located towards to main image of the magazine, so it'll probably be one of the first things that you read on the wrong cover. 'Free' is repeated twice to persuade people to enter the competition, it will also appeal to the readers because anything free is worthwhile. Underneath they have added '(Wortth £400) this will appeal to a teenage audience because large amounts of money are what any teenager would like. 'Poster special' will draw the audience in too because they're one of special posters that you might not be able to find again. 'Taylor laid bare' will appeal to a mainly male audience because it has sexual connotations of the attractive singer being naked, although it actually means that Taylor Momsen is coming clean with all the gossip from her band. The blue font that rauses this article also implies a mainly male audience. 'World exclusive studio report!' is the main headline for the main article, it's in an arrow pug which makes it seem that it's very direct towards the person who's reading. 'Exclusive' implies that you won't be able to hear the news anywhere else, it's fresh, exciting and will appeal to dedicated Blink 182 fans. Finally, 'We're making a masterpiece!' is in a larger font, again in the iconic Kerrang font. It makes the reader wonder what masterpiece they're working on, whether it's a new album, new songs or a new video- it leaves the reader wanting to know more- it's a 'tease', it also implies that if you're a true fan of the band then you must buy the magazine so you know all about them.
Finally, the magazine uses 'freebies' to persuade the audience to buy the magazine if all else fails to tempt them. Offers of posters and competitions will be tempting as you're not going to get the same from another magazin (eg. Rocksound or NME)
The image of the magazine is very cluttered and text is written at odd angles with jagged edges, adding a youthful, crazed feel to the front cover of the magazine, though the photographs are professional, clean and of good quality, which suggests that Kerrang take pride in their magazine and are professional about bringing their readers what the want with quality.
Contents page
The contents page of this magazine is very neat and tidy in comparison to the busy front cover that crams in all of the information that readers want. The contents page is to guide the reader easily to the bits of the magazine that interest them most, but also the bits that the editors and team want the reader to read to get publicity for Kerrang! magazine.
Kerrang always follows its simple house style, white, black, red and yellow are key colours to the design of the front page and the contents page. The easily recognised worn-out font almost symobolises Kerrang! and the genre of music they present to the public. Half of the page is an image of Remmstein which presents a cover story, though it is not the main one. I think that this reassures the reader that the whole magazine isn't about Blink 182, though the main article is about them. Ramstein are a slightly different genre of music, so this will appeal to a more varied 'Rock fan' audience. On this image, are tumbnail images of other double page spreads throughout the magazine, one is for The Pretty Reckless, which will initially appeal to a female audience as Taylor Momsen is an idol to teenage girls, and the other is Rob Zombie, a typical screamo, hardcore band that will appeal to the male audience. Kerrang! has ensured that both male and female will enjoy this issue of Kerrang! by showing a sneak peak of what's in store.
The Kerrang! logo is repeated in the middle of the page which symbolises that Kerrang! are confident with their image, and that the audience might think it's 'cool' to read the magazine. The pages are organised in columns in numerical order for easy reading, the page numbers are in a bold red font, which links in the the house style, and also draws your eye straight to the articles. The contents is divided up into sections; Feedback, News, Win, Live Reviews, Features, Albums, Gig Guide and The K! Quiz- this helps the reader choose what section they want to look at, and gives them an idea of where something they saw on the cover might be in the magazine. Each band/story is in bold, with a subheading describing in short what the article will be about- this provides information to the reader so they know whether they want to read it or not.
A picture and note from the editor is shown at the side of the magazine, the note describes what happens behind the scenes of Kerrang! to write the articles and get all of the gossip the readers want, this helps your trust the editor and writers that the information you're getting and buying is of quality and that they know what they're talking about rather than creating rumours because they've talked to the bands themselves. It may also appeal to young people wanting to go into the magazine industry that want to know what happens in the industry.
Finally, the contents page advertises the subscribtion, the banner is in red, and the font is in white and yellow on a grey background. This is at the bottom of the columns so that it is the last thing you see therefore it stays in your mind and will help make you consider subscribing to the magazine- this provides funds for Kerrang! to keep the magazine running and improving it etc.
Double page spread
The double page spread is mainly made up of large text/headlines and the photograph of Blink 182. There is no heading indroducing the band as 'Blink 182' though it is 'Three's a company' this suggests the band are well known and popular enough to be recognised instantly by the readers of the magazine by the picture. The heading is pushed behind the lead singer of Blink 182, which presents him to the audience as the main important person, as the other two are positioned behind him, this will give people that don't know Blink 182 an idea of who is who in the band. The levels in the image also show status- the next important memeber of the band is standing up, which also helps present the band professionally. The eye contact is very direct, which helps you feel included with the band/magazine and will appeal to a female audience that find the members attractive and the male audience that consider the band fashion/musical rolemodels. Their appearance is a lot more neat and tidy than it used to be, as they're quite an old band- this ties in with the heading which says 'They may be older and wisers, but they're still the Blink you love and know...' the fact that the band's tattoos aren't hidden suggests that they are still the fun and bubbly band they used to know, but they're taking their career more seriously.
The house style has been continued by using the same font for headers as the font on the contents and front page of the magazine- the 'destroyed' style of font. The colours are kept neutral with grey and black, but they contrast against eachother well, making the header on the right hand page bold and stand out more. Again, all of the headers are in capital letters, this ties in with the house style and implies a loud, male audience as it does on the front cover.
The language used is particularly striking to this double page spread- 'first album in nearly eight years' 'most anticipated' 'la studio' suggests that the reader needs to know this exclusive information if they're truly fans of the band. The fact that the magazine is British, and they traveled all the way to LA to talk to the band tells the audience that the magazine work hard to bring the best and top news to their readers so they're in the know. It also gets you excited about when the album will be released, which makes you want to read on.
In the main article provides statistics about last year, about festivals that they have played at etc. for example- 'had just played their biggest headline show of the year to an estimated 100,000 people.' this tells the audience that the band are a very popular band, but it also helps publisise the band even more for their new album release to potential new fans. 'Remarkable, wholly triumphant comeback.' suggests that Blink 182 are a successful band and have had a good career, it makes the audience wonder what they coul possible do next to keep their career and reputation running to their already high standards. I think this article is definitely for fans of the band rather than people that are looking for new music to listen to because it talks about things that have happened in the band's career already, so you would need some background knowledge to understand what the article is talking about.
Monday, 17 January 2011
Rock Sound
Rock Sound is a British magazine which champions alternative music. The magazine aims at being more "underground" and less commercial, whilst also giving coverage to more well known acts.
Frequency - monthly
Language - English
Website - www.rocksound.tv
Friday, 14 January 2011
Rocksound magazine - issue 141 analysis

Front Cover
The magazine is promoted by one band ‘A day to Remember’. This band’s genre is heavy, scream metal that appeals to a more male audience. However, the attractive picture of the all male band might attract a female audience too. The magazine relies on this one band to sell the magazine as it is the main article, this suggests that the magazine is successful and independent. The shot is a medium long shot which mainly focuses on the faces of the band, this helps promote the band and their music as well as sell the magazine. Whilst the lower half of the image has been shadowed to black to focus on the faces of the artists. The men are screaming with hands in the air implying eccentricity and excitement, again, relating to the mainly male audience. The image shows that the band is all about having fun and not taking themselves too seriously.
The cover lines suggest a younger audience. ‘Dick kicks ass’ and ‘gang fights and surfing’ these are things that would appeal to a teenage audience that might have violent, aggressive personalities or are into aggressive music. It also has sexual connotations; ‘Dick kicks ass’ points towards a more male audience. Again, the text is written in a blue font and white accent which suggests a mainly male audience.
The language on the magazine is chosen carefully to try and sell the magazine. The phrase ‘free posters’ is offering extras which you might not get with other magazine, it makes the offer seem exclusive and you might not find the same posters again if you don’t buy the magazine. This appeals to the audience because you are getting more for your money £3.90. ‘The sound of now’ in bold letters makes it current and suggests a younger audience because younger people will want to keep up with the latest trends and tunes more than someone that may be middle aged, say 30 years old. At the bottom of the page, bands like ‘Slipknot’, ‘Cradle of Filth’ and ‘Every time I die’ suggest that the audience have a more aggressive personality and are interested in ‘hardcore’ music.
Finally, the magazine offers the 3 free posters just in case the rest of the magazine has failed to attract you. The magazine advertises this offer by putting ‘3x’ in big bold letters on a pug in the shape of a splatter. This pug suggests that the audience might have artistic, messy personalities or perhaps musicians themselves.
Magazine Analysis Rocksound magazine- issue 141
Double page spread
There are only 2 pictures of the double page spread, one take up a whole page. It’s of the lead singer of Weezer. Weezer are a band that choose to dress themselves as ‘geeks’, polo shirts and nerdy glasses don’t suit their style of music which is of an indie/rock genre. The main image is focused on Hurley’s face which shows the iconic ‘nerd’ glasses. I think this image has been used to grab the reader’s attention, it give you a massive clue as to what the article will be about and will appeal to fans of Weezer as you can use the image as a poster. The colours used are mainly green/grey which show that the fans of the band will probably be male, though the main picture may be attractive to a female audience. The smaller picture is on the article side of the double page spread and the text is wrapped around it to keep the page neat and tidy rather than chaotic, this might imply that the audience is interested in getting all the information in one place rather than having to dash around reading little bits, this then also implies that the audience is intelligent and wants to get a lot of information out of the article.
Tally chart for Questionnaire 2
Yes 16
No 23
Which intrest?
Rocksound 7
Kerrang 10
Q 2
NME 7
Metalhammer 3
Top of the Pops 1
Favourite Genre
Rock 15
RnB 11
Classical 2
Folk 2
How much would you pay?
1-2 13
3-4 12
5-6 5
Favourite part of magazine?
Main article 5
Gossip 9
Giveaways 7
Pictures 8
Draws your eye in?
Name 4
Main headline 4
Main picture 11
Other stories 4
Colour 7
Ever subscribe?
Yes 11
No 15
Do you read gig listings?
Yes 16
No 14
Longer or shorter interviews?
Short 17
Long 15
Favourite bands?
Limp Bizkit Arctic Monkeys Pete Doherty Young Guns Trivium Metallica Kesha Eminem Lady Gaga Katy Perry Janet Jackson Madonna All Time Low The Blackout
Questionnaire 2
What is your favourite genre of music? Rock/Metal/Indie RnB/Rap/Hip hop Classical/Opera Folk/Country
Questionnaire 1
How old are you? 10-15 16-18 19-23 24-27 28+
Are you male or female? Male Female
